How I Design Websites That Actually Work
A good website should do more than look beautiful.
It should attract the right visitors, communicate clearly, and support the growth of your business.
Every website I build follows a clear, structured process that keeps things simple for you while ensuring the final result works hard behind the scenes.
I design thoughtful Squarespace websites for small businesses that want clarity, credibility, and a site they can manage with confidence.
Why Website Design Should Be Strategic, Not Stressful
For many small businesses, building a website can feel overwhelming.
There are decisions about structure, design, content, search visibility, and technology. It is easy to get stuck trying to figure out where to begin.
My role is to remove that complexity.
Rather than jumping straight into design, I take the time to understand your business, your customers, and what success looks like for you.
From there we build a website that is clear, purposeful, and designed to support the growth of your business.
My Website Design Process
A clear process keeps projects smooth, organised, and enjoyable. Here is how we work together.
1. Discovery
Every project begins with understanding your business.
We discuss:
• what your business does
• who your customers are
• what your website needs to achieve
• any existing branding or content
This stage helps shape the structure of the website before any design begins.
2. Structure
Next, we map out the website.
This includes:
• deciding which pages are needed
• organising content so visitors can easily navigate the site
• creating a logical page structure that supports search visibility
This stage ensures the website is clear and intuitive before we focus on design.
3. Design
Once the structure is agreed, the design process begins.
Using Squarespace as the foundation, I create a clean, modern design that reflects your brand and presents your business professionally.
This includes:
• layout design
• imagery placement
• typography and colour integration
• mobile optimisation
The goal is a website that feels polished, professional, and easy to explore.
4. Build
Once the design is approved, the website is fully built.
This includes:
• creating all pages
• adding content and images
• optimising page structure
• configuring forms and integrations
• ensuring the site works smoothly on all devices
5. Launch
Before the site goes live, everything is carefully reviewed.
This includes:
• testing across devices
• checking navigation and links
• preparing basic SEO settings
• connecting your domain
Once everything is ready, your new website is launched.
Every website project follows these five stages, ensuring the final result is strategic, clear, and built to support your business long after launch.
“A website should support your business, not complicate it.”
Common Questions About the Website Design Process
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Most small business websites take between four and eight weeks from discovery to launch.
The timeline can vary depending on the size of the website and how quickly content such as text and images is provided. -
Yes. I specialise in Squarespace websites because the platform allows businesses to manage their own websites easily after launch while still delivering a professional, high-quality result.
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Yes. Every website is designed so you can confidently update text, images, and pages yourself. Squarespace makes it easy to manage your website without needing technical knowledge.
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Most projects require:
• your business information and services
• branding such as logos or colours (if you have them)
• text and images for the websiteIf you are unsure about any of these, I guide you through the process.
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Yes. Basic SEO setup is included as part of the website build. This includes page structure, search-friendly headings, and key settings to help your website be discovered online.
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The cost of a website depends on the size of the project, the number of pages required, and whether any integrations or additional features are needed.
Most small business websites involve planning the structure, designing the layout, building the pages, and preparing the site for launch.
Projects typically start from a few thousand pounds depending on the scope. During the discovery stage we discuss your business, what the website needs to achieve, and the best approach for your project.
Practical, Business-Focused Web Design Approach
Salter Square Digital grew from real business experience.
Before building websites professionally, I spent years running and growing my own business online. That experience now shapes the way I approach web design.
I understand that a website needs to do more than exist. It needs to support a real business.
That is why every project focuses on:
• clarity over complexity
• strong structure and navigation
• thoughtful design that reflects your brand
• practical tools that are easy to manage
The goal is a website that continues working for your business long after launch.
Who I work best with
Small businesses launching their first professional website
Businesses ready to refresh an outdated site
Entrepreneurs who want a clear, simple online presence
Businesses that want to manage their own website after launch
If you value clarity, simplicity, and thoughtful design, we will likely work very well together.
Ready to get started?
If you are planning a new website or thinking about refreshing your current one, I would love to hear about your business and what you have in mind.