SEO Foundations. Get Found by Google, AI Search & Your Ideal Customers
SEO isn't about tricking search engines or chasing algorithms. It's about making your website clear, trustworthy and genuinely useful so Google, ChatGPT, Gemini and other AI-powered search tools understand what you do and recommend your business to the right people.
Whether you've just launched a website or it's never had proper SEO attention, we'll build the foundations that improve your visibility now and prepare your site for the future of search.
Technical SEO
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Performance improvements
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Faster websites
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Better search visibility
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AI-ready content
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Structured data
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Local SEO
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Metadata
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Core Web Vitals
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Content strategy
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Keyword research
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Google Search Console
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Schema markup
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Internal linking
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Image optimisation
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Technical SEO 〰️ Performance improvements 〰️ Faster websites 〰️ Better search visibility 〰️ AI-ready content 〰️ Structured data 〰️ Local SEO 〰️ Metadata 〰️ Core Web Vitals 〰️ Content strategy 〰️ Keyword research 〰️ Google Search Console 〰️ Schema markup 〰️ Internal linking 〰️ Image optimisation 〰️
Is Your Website Invisible to the People Searching for You?
You might have a beautiful website, but if search engines don't understand it, your ideal customers may never find it.
SEO isn't just about keywords. It's about building a website that's technically sound, easy to navigate and packed with useful, relevant content that answers the questions your customers are asking.
Without those foundations, even the best-designed website can struggle to appear in search results.
Your competitors appear first
Potential customers are searching for exactly what you offer, but they're finding businesses that have invested in better SEO foundations.
Your website isn't communicating clearly
Search engines and AI assistants can't recommend what they don't understand. Poor structure, missing metadata and unclear content all make it harder to know what your business does.
You're relying on luck instead of strategy
Publishing a website isn't enough. Without proper optimisation, you're leaving your visibility, enquiries and long-term growth to chance.
What's Included in SEO Foundations?
Every website is different, so every SEO Foundations project is tailored to your business. We'll focus on the improvements that have the biggest impact, creating a solid foundation that helps search engines understand your website and customers find what they're looking for.
Technical SEO
We'll identify and fix the technical issues that can prevent your website from being properly crawled and indexed, helping search engines understand your site more effectively.
On-Page Optimisation
From page titles and meta descriptions to headings and content structure, we'll optimise each page so it's clear, relevant and aligned with what your customers are searching for.
Site Structure & Internal Linking
A logical website structure helps visitors navigate your site while making it easier for search engines to discover, understand and connect your content.
Performance & Speed
We'll improve loading speeds, optimise images and address performance issues where possible, creating a faster experience for both visitors and search engines.
Local SEO
If your business serves a specific area, we'll optimise your website to improve visibility in local search results and help nearby customers find you more easily.
AI-Ready Optimisation
Modern search is evolving. We'll structure your content so AI-powered search tools can better understand and recommend your business.
How the Process Works
SEO doesn't have to be confusing. We've designed a straightforward process that focuses on practical improvements, clear communication and long-term results.
Step 1 Discover
We start by understanding your business, your customers and what you want your website to achieve. We'll review your existing website and identify the areas that will make the biggest difference.
Step 2 Optimise
We'll implement the agreed improvements, from technical fixes and metadata to page structure, internal linking and content optimisation.
Step 3 Launch
Once everything has been completed, we'll test the changes, submit updated information to search engines where appropriate and make sure your website is ready to perform.
Step 4 Grow
SEO isn't a one-off task. We'll explain what we've changed, provide practical recommendations and help you understand the next steps if you choose to continue improving your website.
SEO Foundations Pricing
Build the Right Foundation for Your Website
Every website is different, so we'll always recommend the improvements that will have the biggest impact on your business. After an initial review, you'll receive a clear proposal outlining exactly what we'll optimise, what's included and the fixed cost.
SEO Foundations
From £695
Ideal for businesses that already have a website but want to improve their visibility on Google and AI search without committing to an ongoing monthly SEO contract.
Your project may include
Technical SEO improvements
On-page optimisation
Metadata review
Internal linking improvements
Image optimisation
Performance recommendations
Local SEO improvements (where applicable)
Search Console review
AI-ready content structure
Clear recommendations for future growth
No ongoing contracts. No confusing reports. Just practical improvements that help your website perform better.
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Yes. Having a website doesn't automatically mean people can find it. SEO helps search engines understand your content and connect your business with people searching for the products or services you offer.
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SEO is a long-term investment rather than an overnight fix. Some technical improvements can have an impact relatively quickly, while building authority and improving rankings typically takes several months.
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No; and you should be cautious of anyone who does. Search rankings depend on many factors outside anyone's control.
We focus on building strong SEO foundations that give your website the best possible chance of performing well.
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Not necessarily. Many businesses benefit from a one-off SEO Foundations project to get everything set up correctly.
If you'd like ongoing improvements afterwards, our Website Support service can help keep your website up to date.
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Yes. We'll review your existing pages and improve titles, headings, metadata and structure where appropriate. If additional content would benefit your website, we'll discuss the best approach with you first.
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Absolutely. If your business serves a specific town, city or region, we'll optimise your website to improve your visibility in local search results.
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We'll structure your website using SEO best practices that make it easier for AI-powered search tools to understand your content.
While no one can guarantee inclusion in AI-generated answers, having a well-structured, trustworthy website puts you in a much stronger position.
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Absolutely. We regularly optimise existing Squarespace websites, whether we built them or not. We'll review your current site and recommend the improvements that will have the biggest impact.
Frequently Asked Questions
Ready to Build Stronger SEO Foundations?
Whether you're launching a new website or improving an existing one, we'll help create the foundations that make it easier for customers to find your business on Google and AI-powered search.
Let's build a website that's not only beautiful, but discoverable
No jargon. No unrealistic promises. Just practical SEO that helps your website work harder for your business.