Squarespace Website Redesign for
Luxury Catering Company Salters Events
Luxury catering website redesign
Squarespace • SEO structure • UX
Salters Events is a multi-award-winning luxury catering company based in London, providing corporate catering, wedding catering, and private event catering across London and the South East.
As the business grew, the website needed to better reflect the quality of the brand while making it easier for potential clients to understand the services offered and submit enquiries.
The project focused on improving the structure of the website, refining the visual presentation, and building stronger foundations for search visibility.
Project Overview
Project
Salters Events
Industry
Luxury catering
Platform
Squarespace
Focus
Site structure
User journey
SEO foundations
The Challenge
The original website contained a wealth of information, but much of it was difficult for visitors to navigate clearly.
Key services such as corporate catering, wedding catering, and private events were not clearly structured, making it harder for potential clients to understand what the business offered.
In addition, the site needed to better communicate the brand’s premium positioning and decades of experience in the catering industry.
The goal was to create a clearer structure, improve the user journey, and ensure that important service pages were easier to discover both for visitors and search engines.
The Approach
The redesign focused on simplifying the site architecture and building a more intuitive navigation structure.
New service-led pages were created for corporate catering, weddings, and private events, allowing each area of the business to be explained more clearly.
Careful attention was also given to the visual presentation of the website, using high-quality photography and generous spacing to create a refined and editorial feel throughout the site.
Key Design Decisions
Clear Service Structure
Dedicated pages were created for each major service area, helping visitors quickly understand what Salters Events offers and making the website easier to navigate.
SEO Focused content
Service pages were structured with search visibility in mind, helping potential client discover the business when searching for catering services in London and surrounding areas.
Photography Led Design
Large, high quality imagery plays a central role in the design, reflecting the craftmanship and presentation of the catering itself.
Website Highlights
Content Structure
Recipes, menus, and supporting content are organised in a way that is visually engaging and easy for visitors to explore.
Each service area has its own dedicated page, allowing visitors to quickly understand what is offered and find the information they need.
Service Page
The home page introduces the brand through strong visual imagery and clear navigation to the core service areas of the business.
Homepage
Growth & Performance
Clearer navigation across corporate, wedding, and private event services
Stronger brand positioning aligned with the premium quality of the business
Increased website enquiries following the redesign
Improved search visibility through structured service-led content
Better user journey with simplified navigation and clearer calls to action
The project demonstrates how thoughtful structure, strong visual design, and strategic content can work together to create a website that supports both brand positioning and business growth.
“The website now reflects the quality of the business, while making it easier for clients to understand our services.”
- Salters EventsFrequently Asked Questions
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The website was redesigned using Squarespace, providing a flexible platform with strong visual presentation and SEO foundations. -
The redesign introduced a clear service structure, dedicated pages for catering services, improved navigation, and stronger SEO foundations.
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This approach works particularly well for service businesses such as caterers, event planners, and hospitality companies that rely on strong visual presentation and clear service information.
Planning a new website?
If you run a serviced based business and your website needs a clearer structure, stronger visibility, or a more refined presentation, I would love to help.